Meet Groe

Who We Are.

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Groe.Wellness is a family-centered wellness company dedicated to helping parents and little ones build sustainable, health-focused lifestyles. Our mission is to provide supportive pediatric sleep coaching for newborns, babies, and toddlers, along with expert lactation and infant feeding guidance. At Groe, we believe that fed is always best — whether that means breastfeeding, bottle feeding, or a combination of both — and we’re here to support families without judgment. Our goal is to create personalized plans for sleep and feeding that align with your parenting style while incorporating evidence-based knowledge and clinical expertise. Together, we help bring more ease and balance to your daily routines so your little one can feel safe, loved, and fully supported every step of the way.

We specialize in:

  • Pediatric Nutrition Coaching

  • Pediatric Sleep Consulting

  • Lactation Counseling

Meet the founders of Groe. Wellness

We founded Groe. in 2025 with one mission: to help families experience better balance through evidence-based support.

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Heidi Lockyer, FNP-BC

GROE CEO & Cofounder
Wellness Consultant | Pediatric Sleep Consultant | Certified Lactation Counselor

A board-certified Nurse Practitioner with 13+ years of clinical experience across hospitals, crisis care, and home health, Heidi brings a deep well of expertise to the GROE method. She has spent the last several years in private wellness consulting, supporting high-performing individuals and families.

Heidi is passionate about streamlining wellness care, identifying the gaps that often prevent people from thriving. Her unique approach—blending evidence-based medical training with personalized, holistic support—shapes the foundation of GROE’s mission.

Certifications & Expertise:

  • FNP-BC (Family Nurse Practitioner, Board-Certified)

  • Certified Pediatric Sleep Consultant

  • Certified Lactation Counselor (CLC)

  • Former Newborn Night Nurse

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Ashley Voelker, M.Ed, CPT

GROE Cofounder
Functional Nutrition Coach | Holistic Fitness Trainer | Learning Behavioral Specialist

Ashley began her career as a certified teacher and behavioral learning specialist before transitioning into the world of nutrition and fitness. Her background in education gives her a unique lens for coaching individuals through meaningful and lasting wellness changes.

She now helps clients reconnect with their bodies, rethink their routines, and create sustainable health habits that align with their lives. Whether working with adults or children, Ashley’s goal is to make clean, empowered living both approachable and achievable.

Certifications & Expertise:

  • Functional Nutrition Expert

  • NASM Certified Personal Trainer (CPT)

  • Certified Elementary Education Teacher

  • Certified Learning Behavioral Specialist

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